The lack of true information confuses a lot of people. Like "UberAffiliate" saying once you get it, you've got it". How is that a tip? Most affiliates that make money, and engage in public communication will not reveal anything useful unless they are getting paid for it. I think that is the hardest part, all the vague sites on making money online. Another problem is people are just expecting to understand it, without doing anything. Before I started using Adwords, I had no idea of what was going on. But once I got into it, and started using it, the whole thing came together. Don't be scared because you have to put money out there, if you do it right, you should be able to cover the costs. I started my first campaign on adwords at $100 a month. that is $3.33 a day. So my ad would run a be over before I could blink. At least I learned from it, and was able to make changes accordingly. You just have to do it and not to expect to be spoon fed.